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The Value of a Good Price
Comparative Market Analysis (CMA) PDF Print E-mail
Selling a Home - The Value of a Good Price

A Comparative Market Analysis compares your home to others similar in size, configuration, condition, and location. The CMA should include details such as square footage, number and size of rooms, number of bathrooms, lot size, garages, location, and special amenities.


Once you've narrowed down your list of potential brokers to three, ask each of them to prepare a CMA for your home. Each broker should visit your house, noting all the factors listed above. An agent should ask about your property taxes and your last assessment, recent improvements or repairs, water, and sewage. State law may require you to fill out a seller disclosure form listing any hidden defects in your property.

The broker will compare this information with recently sold comparable homes in the Multiple Listing Service. The broker will find the prices at which they were listed and sold, and how long it took to sell them.

You may well get three different listing prices. Go with the one you feel most comfortable with.

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Listing Agreements PDF Print E-mail
Selling a Home - The Value of a Good Price

The listing agreement sets up how your house will be listed and marketed by the brokerage. You should make sure the contract reserves your right to:

  • Take the property off the market. Some listing agreements require you to keep your property on the market for the entire listing period. But your circumstances may change, and you may need to stay in your current home. The agreement shouldn't force you to sell if you haven't already made an agreement with a buyer.
  • Pay commission out of closing proceeds, and only if the house sells. Some listing agreements may require you to pay if a "ready, willing, and able buyer" is brought to your property, even if no sale comes out of it.
  • Terminate the listing agreement.

The listing agreement is a legally binding document. You have a right to have an attorney review it. If something isn't comprehensible to you, you have a right to strike it out and insert clearer terminology.

Exclusions

If you have been selling your home FSBO and then decide to list it, you can exclude in the listing agreement who have already seen the house. If you exclude those people, and one of them decides to buy the home, you don't have to pay a commission to the listing broker.

Types of listing agreements

Exclusive right to sell listing

One agent within the brokerage firm is designated as the sole agent for the property. If you sell the home while it is listed with the firm, you owe the agent a commission, regardless of who actually buys or sells the property. Exclusions (see above) still usually apply.

Exclusive agency listing

Only one broker is assigned as the exclusive listing agent. You only pay the broker if the broker, or broker's subagent, brings in the buyer. You can retain the right to sell the property yourself without paying commission.

Open listing

Any broker can act as your agent in soliciting buyers, but at closing you have to pay a commission only to the broker who brings a "ready, willing, and able" buyer to the transaction. You can sell the house by yourself without paying a commission.

Net listing

The seller chooses how much money he wishes to gain from the sale. The broker gets any excess over the net amount. It can be a great incentive, but it can also pit the broker's duty to you against the agent's own interests. Many states have banned net listings for residential sales.

Option listing

The listing broker has the option to purchase your home, then sell it for a profit. There's no reason for you to go this route: If your broker wants the property at that price, someone else will too, probably for a bit more. Some real estate companies may promise to purchase your home if it doesn't sell within a specific time period. Check the fine print. The sale may be quite a bit below market price, and there may be additional fees and obligations.

Multiple Listing Service

A Multiple Listing Service is a database of information on homes for sale. Only member brokers can list properties in the MLS.

Seller disclosure

Seller disclosure requires you to disclose any known material defects with your property. The questions you have to answer differ from state to state.

Sellers' errors and omissions insurance

Sellers' errors and omissions insurance is intended to cover you from lawsuits over possible misrepresentations about your property.

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The List Price vs. the Sales Price PDF Print E-mail
Selling a Home - The Value of a Good Price

Most homeowners have a price in their head before they do a CMA. They think of how much they paid for it, and how much they'd like to make from it, plus 10% or so for the memories. But that doesn't have much to do with the market. Real estate prices go up and down. Buyers try to get the best deal they can.
The price is ultimately determined by what a buyer is willing to pay, and what you agree to.

While almost all property goes up in price, there is no guarantee.

The average difference between the list and sales price of a home is about 6 percent.

It's a broker's maxim that "Your first offer is your best offer." If you remain too strongly attached to your starting price, you may wait a long time for it to sell, and often have to sell at a lower price than what you were first offered.

The maxim isn't always true, though. Someone may come along with a better offer, but you have to recognlize the risk that the first person to make an offer probably won't still be offering by the time you come around.

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If Your House Doesn't Sell PDF Print E-mail
Selling a Home - The Value of a Good Price

If you're in a strong seller's market and your house has been on the market for six weeks without an offer, you should probably re-evaluate the price you've set. If you're determined not to lower the price, then you should at least try to change your marketing strategy.

Homes that are overpriced for the neighborhood or the market may get a bad reputation among brokers in the area. The longer a house sits on the market, the harder it is to sell. You may wind up selling it below the market price just to sell it.

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